PENGARUH DISRUPTIVE INNOVATION DAN KUALITAS STRATEGI PEMASARAN TERHADAP KEUNGGULAN BERSAING
نویسندگان
چکیده
Abstract
 This study aims to examine the effect of disruptive innovation and quality marketing strategies their impact on competitive advantage. The problem in this research is how increase advantage.In study, population used were all 100 online shop sellers Semarang. Regression analysis was carried out with Statistical Package Social Science (SPSS) software, which analyze data. results showed that had a significant advantage.These empirical findings indicate have
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ژورنال
عنوان ژورنال: JURNAL CAPITAL
سال: 2021
ISSN: ['2723-1054']
DOI: https://doi.org/10.33747/capital.v3i2.128